Owned the website and mobile app experience for Overstock.com, an off-price online retailer selling home goods, designer goods, and jewelry.

• Owned the Overstock.com website and iOS and Android apps end to end, a business representing about 20% of total company sales, with two direct reports covering Customer Service and Search.
• Led the eight-month move of the website and apps off Shopify and Tapcart onto the company's own platform (built on Vercel), coordinating about 100 contributors across 15 teams. Eliminated recurring platform fees and improved page speed scores by up to 40 points (Google Lighthouse).
• Ran a company-wide "bug bounty" before launch, collecting 172 issues including 4 critical security vulnerabilities, all fixed before full launch.
• Raised cart-to-checkout click-through from 17% to 24% after launch (above the 21% pre-launch rate) by pinpointing where customers got stuck with GA4 and Microsoft Clarity.
• Raised conversion 2% by sending shoppers straight to the cart after Add to Cart, validated through a Statsig A/B test.
• Led the effort to run Overstock and Bed Bath & Beyond on one shared front end, launching on product listing and product detail pages with shared content in Contentstack.
• Doubled Memorial Day sales year over year by launching sale badges on individual products, a new (0-to-1) proof of concept. Follow-up badge tests lifted conversion another 2.1%.
• Led product for the Designer store launch. Set up leadership's top-navigation request as a 50/50 A/B test; it showed a 1.07% drag after 35 days, so the original design stayed with executive support.
• Confirmed through testing that the existing product options label converted 75 basis points better than the proposed alternative.
• Removed the sign-in requirement for tracking an order from shipping emails, since ~75% of orders were guest checkouts.
• Ranked the top reasons customers contacted support about orders, using Claude, Gemini, and Perplexity to speed up research and checking every output against internal data. Led to a My Orders chatbot and the sign-in removal above.
• Defined how sizes and colors are sorted on product pages and reduced recommendation carousels to a standard one to three across both brands.

Led product strategy for Bed Bath & Beyond Canada (formerly Overstock Canada), including the launch, rebrand, and expansion of the website and apps.

• Set the roadmap across five engineering teams (web and iOS and Android, front end and back end), including five contracted associates from Ripe Concepts, across the US, Ireland, and the Philippines.
• Owned the Canada website and its rebrand to Bed Bath & Beyond Canada, including a new iOS and Android app.
• Cut searches with no results from 4.19% to 1.56% and lifted conversion about 50 basis points by launching Google Retail Search.
• Contributed to a 130 basis point year-over-year conversion increase by running the testing and customer behavior program (Statsig, GA4, Microsoft Clarity).
• Lifted conversion 1.5% with countdown timers on sales ending within 72 hours.
• Worked with a third-party logistics partner to reroute cross-border orders by region and package weight, lowering shipping costs and cutting three days of U.S. transit on about a quarter of Canada orders.
• Added Apple Pay at checkout, which grew to 15% of total order volume.
• Used customer survey data to launch the Canada app with promo codes instead of coupons, matching how Canadian shoppers expect to save.
• Introduced a request intake form and BRICE scoring so business teams could see how and why requests were prioritized.

Led operations, service standards, and processes across a network of 1,500+ suppliers who list and ship products sold on Overstock.com.

• Led a team of 30 (2 directors, 4 managers) supporting 1,500+ suppliers and about 1 million order lines at the 2020 peak.
• As Merchandising lead and acting product manager, coordinated Legal, Finance, Merchandising, Marketing, Product, and Engineering to launch the Marketing Allowance Program (0-to-1), using Adobe Sign and Salesforce. Suppliers representing 96.8% of sales opted in.
• Served as primary business owner for Supplier Oasis, the company's supplier portal, setting its roadmap and requirements with Product.
• Beat supplier onboarding targets by streamlining Salesforce workflows and adding self-service training (Supplier University).
• Guided a large Merchandising reorganization and raised supplier email open rates about 20%.

Owned the tools, training, processes, and communications suppliers used to manage their business on the site.

• Managed two direct reports across supplier training, communications, and experience programs.
• Chose to buy an in-app guidance tool (WalkMe) instead of building one, winning approval with a working demo.
• Reached 85% of supplier users and cut onboarding call time 60%, product-update cases 33%, and billing inquiries 80%.
• Lifted conversion 20 basis points across top suppliers within 30 days with a self-service improvement tool.
• Planned content for Partner Summit, an executive event for the top 45 partners (about 60% of company sales).

Senior Manager, Marketplace Operations · Operations Manager, Special Acquisitions · Manager, Product Quality Assurance · Team Lead, Supplier Management · Account Manager, Jewelry & Watches

• Grew the marketplace program to 10% of company revenue in its first year, managing a team of 6 and onboarding brands through ChannelAdvisor.
• Led the largest inventory acquisition in company history (1 million units).
• Managed teams of 5 to 6 overseeing about 400 suppliers, after starting as an account manager for 150+ suppliers.